Entertainment
18 March 2026
Link copied to clipboardEver since the esteemed Bridgerton clan and their many paramours waltzed into the hearts of Netflix members in 2020, the marriage mart has been quite busy. On screen, the series has produced nearly a dozen engagements (and almost as many marriages). Off-screen, that number continues to grow with at least eight engagements at recent masquerade balls and fan activations in Argentina, Chile, Italy and Romania to celebrate the fourth season. Lady Whistledown extends her sincerest congratulations to the newly betrothed couples.
The fourth season of Bridgerton, which centers on the cross-class connection between Benedict (Luke Thompson) and maid Sophie (Yerin Ha), has also inspired consumer products, musical experiences, live events and much more. Now that the book has closed on Season 4, we thought it pertinent to reflect on the two-month international celebration that has kept fans buzzing from premiere to finale and beyond.
The Talk of the Ton
It appears that the elusive lady in silver has not just captured the heart of young Benedict Bridgerton, but the hearts of millions across the globe. Season 4 has appeared in the Top 10 in 92 countries and debuted atop the Global English TV list. The Bridgerton universe, including Seasons 1-3, the Queen Charlotte spinoff, the Bridgerton Fireplace and Bridgerton — The Afterparty, has amassed over 437M views since 2023. In addition to being the most-streamed original series in the US in 2025, according to Nielsen, Bridgerton has been on the Global Top 10 list 69 times since its launch and reached the Top 10 in all 93 countries tracked.
The new season wasn’t just a feast for the eyes but also the ears. “DJ Got Us Fallin’ In Love Again”, “Bad Idea Right?” and “Enchanted” — all of which were featured in Part 1 — surged in Shazam searches post-launch. Following the Part 1 premiere, average daily streams for the Bridgerton Official Playlist jumped by 271% globally on Spotify. The audiobook on which Season 4 is based, An Offer from a Gentleman by Julia Quinn, also saw a 361% global increase in listening on Spotify.
After the debut of Part 2, Vitamin String Quartet’s cover of Teddy Swims’ "Lose Control" saw a 2,290% increase in US Spotify streams, and their version of Charlie XCX’s “360” continues to go viral.
We also orchestrated local language music videos inspired by this season's themes in countries like Argentina, Brazil and Mexico.
The Social Event of the Season
Just like seasons past, the romance drama’s long-awaited return caused quite a stir online. The campaign for Season 4 reached 6.8B owned social impressions in the first 31 days since Season 4’s premiere on January 29.
The festivities kicked off on Christmas Day, when we launched our Part 1 trailer out of Netflix NFL Christmas Gameday Live with an in-game (and in-world) NFL x Bridgerton spot. On TikTok and Snap, we crafted special Bridgerton Ball and Bridgerton Masquerade Mask lenses, respectively, to — much like Sophie — transform yourself from commoner to belle of the ball. In addition, we launched a first-of-its-kind Pinterest execution, allowing fans to create custom Bridgerton-themed collages they could pin to their pages.
Lifting the Veil on the Masquerade
While Season 4’s Masquerade, like all ton events, had a strict invite list, in real life, we invited everyone to the ball around the world. We did this through interactive billboards with embellished masks and lenticulars, bus metro station takeovers (Romania and Brazil, respectively), fan activations (Spain and Romania), mask shops (Australia and Spain, the latter which drew 4,000 visitors) and masquerade balls in Argentina, Canada, Chile, France, Italy, Romania, Spain and South Africa.
The stars of Season 4 graced us with their presence at events in more than 20 cities including Amsterdam, Atlanta, Bucharest, Buenos Aires, Cape Town, London, Los Angeles, Madrid, Manila, New York, Paris, Prague, Santiago, São Paulo, Sydney, Toronto and Venice. These global fan events brought out over 50,000 passionate fans, including the more than 20,000 who danced the night away at the massive masquerade ball in Venice, Italy.
It all culminated with the Season 4 world premiere in Paris at the Palais Brongniart on 14 January, which was livestreamed on Tudum for more than 51,000 fans worldwide.
Exquisite Experiences
Love was in the air throughout the month of February at both Netflix House locations, where visitors enjoyed a Bridgerton Tea service, Sip & Sketch events (ala Benedict) and new Season 4-inspired merchandise from Williams Sonoma, Pandora and more.
Fans across the pond could also sit down for afternoon tea at The Lanesborough in London with Season 4 themed bites and drinks, including The Lady in Silver cake, Let Love Take Flight dessert, Forbidden Love cocktail and Beneath the Mask mocktail.
Once tea time is over, purchase tickets for Candlelight’s Best of Bridgerton on Strings concert in more than 200 cities around the world.
Crown Jewel Crossovers
This season, the comings and goings of the beloved Bridgerton family extend far beyond the screen. Netflix and Shondaland debuted the fourth season of the fan-favorite Bridgerton: The Official Podcast with a brand new host, Alison Hammond (Great British Bake Off, This Morning). This marks the first series companion podcast to be featured on Netflix. It can also be heard across podcast platforms Apple, Spotify, etc.
Dearly beloved followers unlocked behind-the-scenes content by solving daily themed puzzles on Netflix Puzzled, which celebrated the new season with a month-long Bridgerton event. Gamers could also go one step further and play Boggle Party as their favorite Bridgerton characters, with themed in-game icons, including Sophie and Benedict.
Want to really feel like a crown jewel? We unveiled new collaborations across dozens of partners including a sold-out collection of inspired-by jewelry with Pandora, whose campaign featured Claudia Jessie and Hannah Dodd; Dove’s Let Them Talk campaign and body care collection; Polly Pocket compact collectible; a 22-piece capsule collection from Nuuly; Celebrity Pink dresses, corsets and more for Walmart; Jeni’s Ice Cream flavors like Earl Grey Crème Brûlée and Queen Charlotte Sponge Cake; McCormick Finishing Sugars including Strawberries and Cream and Lavender Vanilla; Bridgerton Eau de Parfum; NYX Professional Makeup such as two-piece lip kits and illuminating skin puff; and much more.
The world of Bridgerton was also brought to life through brand partnerships with Dove, Facebook Marketplace (US), Google (US), Tônica Antarctica (Brazil), Comfort (Argentina, Brazil, Paraguay and Uruguay), Brutal Fruit (Brazil and South Africa), Tinder (Australia) and more.
All four seasons of Bridgerton are now streaming — only on Netflix.