Innovation19 May 2022
What's in the mystery box? One day, it might be Ada Twist and her pals Iggy and Rosie. Another day, it could be those scary dinosaurs from Jurassic World Camp Cretaceous. Or maybe it's a few feline friends from Gabby's Dollhouse.
Kids are drawn to what they love — their favorite toys, foods, songs — and it’s hard to get them to try something new. So today, we’re launching a new mystery box feature on TVs around the world to provide a fun and safe space for kids to discover their next favorite series and films or reconnect with a familiar face — whether it’s a comedy series in a beloved franchise like or an animated adventure film featuring a whole new cast of lovable characters like .
Kids, parents and caregivers can enjoy this feature by following these three simple steps:
Login to a kids profile.
Find the kids ‘Favorites Row’ at the top of the homepage. This row is character-driven to more easily and vividly connect them with the characters, shows and films they love as soon as they turn on Netflix.
Hover over the sparkly ‘mystery box’ to discover a title that is ‘new for you’! And voila, it’s showtime.
As a parent and uncle myself, I know every kid and family is unique, which is why at Netflix we are dedicated to creating an engaging and tailored experience to connect kids to the stories that shape their world. We hope that kids will love the surprise and delight of revealing the next show or film recommended for them.
This is just one of a few features we’ve rolled out over this past year — including our Kids Top 10 Row, and tools like our — to help parents and caregivers make the best decisions for their families and to make Netflix a safe space for exploration and entertainment for everyone. We can’t wait to see what your kids unbox next!