Innovation14 July 2021
Shows and movies are an important way for kids to connect with the world - helping to teach them about new places, create bonds with family or friends and understand other perspectives.
So we’re launching two new features to help families connect around their favorite series and films or discover their next favorite - whether it’s a fantasy film like Wish Dragon or an action-adventure series like Ridley Jones.
First, bi-weekly kids recap emails to give parents a better understanding of their child’s preferences and news ways to engage those interests, like:
Recommendations based on your child’s favorite shows and movies;
Printable coloring sheets and activities inspired by your kid’s favorite characters;
Top themes or topics charts that show the types of programs your child enjoys most (i.e. science, friendship); and
Tips for how to use our Kids features on Netflix.
Second, we’re launching Kids Top 10 rows featuring our most popular children’s content in your country.
We’ve seen how Top 10 rows help our members find something to watch, and helping families make the best decisions has always been important to us. That’s why we offer a wide variety of safe (and fun!) tools for younger viewers like kids profiles, custom ratings and profile locks. Whether it’s reciting your favorite lines with your friends or sharing a laugh during family movie night, seeing what’s popular can help kids and families find something to watch and bring them closer together.
Connecting kids with their families, friends and stories around the world has never been easier.