Netflix Returns to Calgary for Stampede With Immersive Netflix House Party Pop-Up

For the third consecutive year, Netflix returned to Calgary to celebrate the Stampede, this time with a fully immersive experience. Over the opening weekend of Stampede, The Princeton in Calgary was transformed into the Netflix House Party pop-up, inviting visitors to step inside the worlds of fan-favourite shows and films, including Wednesday, Stranger Things, Bridgerton and KPop Demon Hunters.

The experience kicked off Saturday with a media and influencer preview. Guests moved through a series of immersive activations, including the Huntr/x Stage, a Stranger Things photo moment and a custom scent creation station, in addition to receiving their very own personalized Lady Whistledown Society paper. Guests also competed in a Wednesday Whack-A-Thing game and fueled up on a KPop Demon Hunters-inspired Soda Pop drink.

That evening, we opened the space for a reception that brought together government officials, partners, media and members of Alberta’s film community to celebrate. Elissa Alben, Netflix’s Vice President of Global Affairs for US and Canada Public Policy, opened the reception with remarks on the importance of Alberta to Netflix.

"Alberta is an exceptional place to create, not only for its breathtaking landscapes, which have served as the backdrops in so many of our stories, but also for the incredible depth of creative talent right here in the province," said Alben. "Over the last few years, our productions here, like My Life With The Walter Boys and The Abandons, have contributed over C$225 million to the provincial GDP, supported over 700 local cast and crew jobs, and created thousands of opportunities for extras and daily hires across the region."

Alberta Premier Danielle Smith followed with remarks on the province's film and television sector. The reception also welcomed Tanya Fir, Alberta's Minister of Arts, Culture and Status of Women; Tony Wakeham, Premier of Newfoundland and Labrador; Jeromy Farkas, Mayor of Calgary; Andrew Knack, Mayor of Edmonton; and representatives from municipal and community organizations across the province.

On Sunday, the Netflix House Party pop-up opened to the public, welcoming visitors of all ages throughout the day. Guests enjoyed all the same activations and were met with a surprise appearance from Squid Game guards roaming the venue. 

With productions filmed across the province, from Calgary to Clearwater County to Kananaskis, this year's Stampede celebration is a reflection of our commitment to the stories told here, the talent behind them and the communities that make it all possible.