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What We Watched: Netflix 2020

What We Watched: Netflix 2020

To say the least, it’s been a very emotional year. And What We Watched 2020 reveals the full spectrum of moods and emotions our members expressed through what they chose to watch - ranging from 😳 to 🤣, not forgetting 😭 or 😲 and 🤯. Here’s a look at the biggest viewing trends on Netflix in Brazil in 2020 - some obvious, some unexpected:

We escaped: We sought all kinds of realities different from our own with Too Hot to Handle, Floor is Lava, Love is Blind and The Circle Brazil being the most popular reality shows among Brazilians.  While escaping, members also sought out adrenaline and bicep-filled movies and series including Extraction, Project Power, The Old Guard, Money Heist, and the tension of Brazilian original series Bom Dia, Verônica to add a little more thrill and action to an already unpredictable year. 

We ‘traveled’: The urge to travel was real, and Brazilians branched out into the four corners of the world. Despite the very scary zombies from #Alive, K-Content hit record viewership in Brazil when compared to last year, and The Protector deepened the  love of Turkish content in the country. Another one of our favorite destinations was Mexico; with the thriller, Dark Desire, spending 51 (sexy) days in the Brazil Top 10.  And tourism to Brazil? Airplane Mode got people to #ComeToBrazil - this Brazilian original movie hit the top 10 in 70 countries around the world. 

We cried:  Obviously. In April, when searches on Netflix for “sad movies” spiked, To the bone (O mínimo para viver) and All the bright places (Por lugares incríveis) were some of the top choices. But Miracle in Cell No. 7 - which stayed 23 days in the Brazil Top 10 - was mostly responsible for the surplus of kleenex sales in the market. 

We let our imagination fly: From fighting enemies with swords to unlocking magical doors, Brazilians enjoyed more fantasy content this year than ever. Locke & Key and The Letter for the King were some of the most popular fantasies of the year. We also watched nearly double as much anime this year compared to last - Pokémon: Mewtwo Strikes Back - Evolution, The Seven Deadly Sins: Imperial Wrath of the Gods and Blood of Zeus as the favorites.  

We ate (a lot): In a time of DIY, aspiring Brazilian chefs came to Netflix to search for inspiration - looking up terms like  "cozinha", "receitas", "chef" and "comida" all of March, and Sugar Rush and Nailed it!  met the demand. 

We loved love:  Virtual dates? We’re in! We watched twice as much more romance this year compared to 2019 - The Kissing Booth 2, To All The Boys P.S I Still Love You, Love, Guaranteed and the Brazilian original movie Rich in Love were the most popular. 

We put family first: In 2020, we missed our families more than ever, and tried to fill the void with complex (fictional) family dynamics. Over the Moon, The Willoughbys and Enola Holmes were among the most popular titles built around families this year. The perfect preparation for Tudo Bem no Natal que Vem, helping us close the year on a more festive, and funnier, note.

Footnotes

  • All % difference stats are based on total view hours difference between Jan - Nov 2019 versus Jan - Nov 2020 for Netflix Brazil members.

  • All ‘most popular’ title stats are based on titles that premiered on Netflix between Jan and Nov 2020.

  • Viewership of realities doubled in Brazil.

  • Viewership of K-Content was up by more than 120%.

  • Viewership of Turkish content nearly doubled. 

  • Increased 70% based on the number of searches on Netflix in April compared to March.