Innovation18 July 2022
An update on paid sharing. After listening to consumer feedback, we’ve decided to sunset our “add a Home” feature in Argentina, the Dominican Republic, El Salvador, Guatemala, and Honduras. We will instead focus on making it easy for borrowers, i.e. people who do not live in your household, to into their own account, and for sharers to manage their devices more easily and to create sub-accounts (“extra member”), if they want to pay for family or friends. We will start rolling out these features more broadly in early 2023.
This article was originally posted on July 18, 2022 and updated on October 18, 2022.
Over the last 15 years, we’ve worked hard to build a streaming service that’s easy to use, including for people who travel or live together. It’s great that our members love Netflix movies and TV shows so much they want to share them more broadly. But today’s widespread account sharing between households undermines our long term ability to invest in and improve our service.
So we’ve been carefully exploring different ways for people who want to share their account to pay a bit more. In March 2022, we launched an “add extra member” feature in Chile, Costa Rica, and Peru. From next month, we will launch an alternative “add a home” feature in Argentina, the Dominican Republic, El Salvador, Guatemala, and Honduras.
Here’s how this “add a home” feature will work.
One home per account: Each Netflix account - whatever your plan - will include one home where you can enjoy Netflix on any of your devices.
Buy additional homes: To use your Netflix account in additional homes, we will ask you to pay an extra [219 Pesos per month per home in Argentina / $2.99 per month per home in the Dominican Republic / $2.99 per month per home in Honduras / $2.99 per month per home in El Salvador / $2.99 per month per home in Guatemala]. Members on the Basic plan can add one extra home, Standard up to two extra, and Premium up to three extra.
Travel included: You can watch while outside the home on your tablet, laptop or mobile.
New manage homes feature: You will soon be able to control where your account is being used - and remove homes at any time - from your account settings page.
We value our members, and recognize that they have many entertainment choices. So we’re working hard to make great TV shows and films, and to be as thoughtful as possible about how we charge for use across multiple homes. We will not make changes in other countries until we better understand what’s easiest for our members.