Innovation11 April 2022
Do you like it or do you love it? When you love something, you want to tell your family, friends, and coworkers. You want to talk about it all over social media. And you want more of it ASAP.
That’s why we’re introducing Double Thumbs Up, an additional way for members to let us know what types of series and films you want to see more of. You can find this option next to the Thumbs Up and Thumbs Down buttons on your TV, Web, Android and iOS mobile devices starting today.
Our current Thumbs Up and Thumbs Down buttons are a good way for you to tell us how you feel about a series or film, and in return, you get a profile that’s better personalized to your taste. However, we’ve learned over time that these feelings can go beyond a simple like or dislike. Providing an additional way to tell us when you’re really into something means a profile with recommendations that better reflect what you enjoy.
Consider Double Thumbs Up as a way to fine-tune your recommendations to see even more series or films influenced by what you love. A Thumbs Up still lets us know what you liked, so we use this response to make similar recommendations. But a Double Thumbs Up tells us what you loved and helps us get even more specific with your recommendations. For example, if you loved Bridgerton, you might see even more shows or films starring the cast, or from Shondaland.
So don’t be shy. Express yourself and tell us what you’re loving on Netflix. You know you want to.