Entertainment
22 June 2023
Link copied to clipboardThis past weekend, Netflix hosted Tudum: A Global Fan Event in São Paulo, Brazil. The celebration kicked off with a fan convention experience in the Bienal of Ibirapuera Park spread over three days. Over 25,000 fans attended and engaged with 21 interactive activations for 29 shows and films. The weekend of fandom culminated in a global livestream event, which generated 78M views globally across our social channels — the most views in Tudum’s three-year history — and featured Netflix’s biggest stars in front of 11,000 passionate fans.
During the livestream, Tudum trended on Twitter in the US, Brazil and worldwide at #2, while ONE PIECE claimed the #1 spot globally after its teaser debut. The show also created multiple trending topics in 126 different markets. Characters also trended, notably Katara, Sokka, and Aang from Avatar: The Last Airbender and Penelope from Bridgerton. In total, the pre-event trailers, the livestream and day-of title asset debuts across Netflix and talent handles drove over 1.2B views across the globe for our titles and brand.
On the ground in Brazil, Netflix hosted a three-day convention that took place June 16-18 at the Bienal inside the park. Featuring over 3,500 square meters of activities, games, live music, and more, the convention gave attendees the chance to see their favorite stars up close. As part of the three-day festival, Netflix hosted meet-and-greets, a games space, a store and 100+ Netflix stars live on stage and virtually supporting 45 series, films and games.
“I am so grateful for the opportunity to be included in such a massive event,” Godoy said. “The experience was everything I could have ever wished for and the people of Brazil were so welcoming. I am so happy we were able to celebrate such a special moment with them," said ONE PIECE star Inaki Godoy.
During the livestream, hosts Chase Stokes (Outer Banks), Maitreyi Ramakrishnan (Never Have I Ever), and Maisa (Back to 15) were joined by Netflix stars including Henry Cavill (The Witcher), Gal Gadot (Heart of Stone), Chris Hemsworth (Extraction 2), Arnold Schwarzenegger (FUBAR) and more.
“I knew the energy and excitement would be outstanding, but I could have never imagined it would be as amazing and passionate as it was. Brazil made me feel so welcome and that truly is just so special. Tudum got to highlight the power of TV/film but also the immense power of fans internationally,” said Maitreyi Ramakrishnan.
Below are highlights:
25,000 fans attended in person with 11,000 in attendance for the livestream
100+ Netflix stars live and virtually
45+ Netflix series, films and games
20 individual streams across our YouTube channels (plus 3 on Twitter)
12 live cameras
10 languages
2-hour live show
1 global stage
In case you missed it, Tudum: A Global Fan Event is still available to stream on YouTube. For more information on all the breaking news, exclusive first looks, trailers and clips unveiled during the livestream, visit tudum.com. Click here for photos from the event.