Innovation19 April 2016
At Netflix, pushing the boundaries on video quality is one of our passions. We’re particularly excited about High Dynamic Range - or HDR. While 4k offers more pixels, HDR offers better pixels that have greater depth, and on HDR screens you get brighter highlights, more detail in dark scenes, and a wider color range that more closely matches the real world. The new HDR technology looks great, and it will keep getting better. It is more true to life than anything you've ever seen on a TV, giving viewers a much more realistic and stimulating TV viewing experience that might even make you want to reach for your sunglasses!
It wasn’t so long ago that online video meant grainy quality and constant buffering, but today the Internet is the home of the best possible video you can get thanks to Ultra HD 4K and HDR. That’s why we are pleased to announce that Netflix is adding over 100 hours of HDR programming by August, with more than 150 hours slated by the year end.
Just as our catalog of 4K titles has grown over the past couple of years - now over 10x as when we started - we plan to grow our catalog of HDR titles at a similar pace. Today, you’re already able to watch Season One of the Netflix original series Marco Polo in HDR if you’re subscribed to the Ultra HD (4 screens at a time) price plan and have a 2016 Dolby Vision or HDR-enabled television from the top TV manufacturers. We’re also excited to unveil some of the additional titles we plan to make available in both Dolby Vision and HDR formats:
- A Series of Unfortunate Events
- Chef’s Table
- Knights of Sidonia
- Marvel’s Daredevil
- Marvel’s Iron Fist
- Marvel’s Jessica Jones
- Marvel’s Luke Cage
- Marvel’s The Defenders
- The Do-Over
- The Ridiculous Six
We’re looking forward to providing a visually stunning experience across a diverse slate of content to Netflix members all over the world - whether it’s a docuseries about international culinary talents, Japanese anime, or TV shows about fighting crime in the streets of Hell’s Kitchen.
Neil Hunt is the Chief Product Officer at Netflix