Reality Show Ideias à Venda, leaded by host and entrepreneur Eliana, premiers February 9th at Netflix

São Paulo, January 12, 2022 -  Sky is the limit for  Brazilian entrepreneurs creativity and determination! And while Ideias a venda doesn't debut, the series trailer can prove it! Under the command of the host and also businesswoman Eliana, the participants of the new Netflix reality show will have to win over the public and the judges in search of the grand prize of 200 thousand reais to invest in their businesses. The reality is a 100% Brazilian and original format, and arrives on Netflix on February 9th.

“I've been on air for over 30 years and I haven't had this experience yet. Streaming is an incredible evolution of audiovisual communication. And I loved every minute, especially for the opportunity to deal, in a light way, with a subject that I love so much. As an entrepreneur, I loved exchanging and learning with the participants, with our expert Luana Genót and with the wonderful guests we received on the panel of judges” says Eliana. 

In the game show format, in each episode four entrepreneurs from the same sector will have to present their ideas, impress the judges and convince the audience, in rounds of elimination. They will be tested and only two best entrepreneurs will get to the last round, with an initial value already guaranteed in their pocket. The final decision on which one deserves to receive the grand prize will be in the hands of the 100 people in the audience. Winning this jackpot will not be easy and, before knowing the result of this choice, entrepreneurs will have to gamble with everything they got. It’s all or nothing!

To help competitors also test their business models, the panel of judges is composed of a businesswoman, journalist and activist for racial equality, Luana Génot, in a fixed chair. In each episode, Luana will feature a guest judge - Camila Coutinho, Luisa Mell, Leo Picon, Mariana Rios, Enzo Celulari and Carole Crema will use their knowledge and  in their areas of expertise to evaluate the products presented on stage. With six episodes Ideias a venda is a Floresta production for Netflix.

About Floresta

Floresta, Sony Pictures Television’s (SPT) production company in Brazil, founded in 2010, is a leader in premium content and one of the main production companies in Brazil working simultaneously with a variety of players for Free, cable and streaming. The company’s catalog includes a variety of genres and stands out with a wide array of long-running series like Shark Tank Brasil, Ex on the Beach, Soltos em Floripa, Top Chef, Who Wants to be a Millionaire?, Se Sobreviver, Case!, Lady Night, Bugados and Dono do Lar. The production company also hosts live events, such as The Kids’ Choice Awards by Nickelodeon and the MIAW Awards on MTV. With an experienced and diverse team, Floresta has produced 50 programs and more than 120 seasons and has established itself as a production company with projects throughout Brazil, Latin America and the world. For the success of its productions, the production company has won Globo's Group Excellence Award for four years.

About Netflix

Netflix is the world's leading streaming entertainment service with 214 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.