Innovation25 July 2018
It’s an anniversary we don’t expect anyone to remember, but we couldn’t be more excited to share this celebration with our members around the world. In August 2013, we launched profiles. Netflix became uniquely yours, personalized to you and your taste. You no longer had to see your roommate’s movie suggestions in your Top Picks or your little sister’s cartoons in your Continue Watching. Your profile features the best suggestions based on what you watch.
Today we are announcing an evolution of profiles. The profile icons you’ve used for the last five years are getting a fun makeover. We’re also introducing a bunch of new icons -- including some of the most beloved characters from Netflix shows and movies. Get excited, things are about to get a lot more personal.
We know the series and movies on Netflix are more than just things you watch to pass the time. The stories — and the characters in them —are also your heroes, frenemies, soulmates and everything in between. We’re thrilled to give you a way to show your fandom and make your connection with Netflix more unique.
Profiles are key to creating a highly personalized Netflix experience. By watching on your own profile, we can showcase suggestions for TV shows and movies we’re sure you won’t want to miss. We’re always working to make it easier for our members to connect with stories they’ll love and creating your profile is the first step. If you don’t have one yet, we highly suggest you make one -- and personalize it with an icon like Luke Cage, Crazy Eyes, or another one of your favorite characters.
Our new profile icons will be rolling out on the website, mobile, and TV devices over the next few weeks. We hope you enjoy!
-Cathy Conk, Director, Product Innovation