Business03 November 2022
Basic with Ads — a plan with everything people love about Netflix, at a lower price, with a few ads in-between — complements our existing plans and provides consumers with more choices to access the films and series people are currently talking about.
We couldn’t have done this without our advertising partner, Microsoft, and the many advertisers from around the world who have chosen to show their ads on our service. While there are no official launch partners nor category exclusivity, Tiffany & Co.’s ad featuring Beyoncé was the first ad to ever run on the service in Canada on November 1, and members in twelve countries can expect to see ads from several of the world’s most recognized brands, such as GM, L'Oreal, McDonald's, LVMH, Subway, Target, Heinz and Carnival Cruises.
This is still early days, but it’s been great to see the interest from the advertising community — and couldn’t be more excited about what’s ahead. We’ll continue to learn from and improve the experience over time.