Innovation22 January 2020
Netflix is rolling out billing in local currency for its members in Egypt. Starting from 21 January 2020 at 8 pm EEST, members will be billed in Egyptian Pounds (EGP) with the adjustment to come into effect from members’ next billing cycle.
The adjustment represents a change of currency only, with pricing for all three packages remaining consistent with previous prices in USD.
Basic plan: 120 EGP
Standard plan: 165 EGP
Premium plan: 200 EGP
The shift to billing in local currency is Netflix’s latest effort to localise its offering for the Egyptian market and comes ahead of two Egyptian Netflix Originals, Paranormal and Abla Fahita, scheduled for international release later this year.
Egypt joins other markets in the region including the United Arab Emirates (AED) and the Kingdom of Saudi Arabia (SAR), which gives members the ability to pay with local currency.
Diaa Elsadat, Originals Publicity