Innovation20 September 2021
At Netflix, we want everyone to be able to enjoy the suspense of Blood & Water, the romance of Bridgerton and the adventure of Army of the Dead. Now we’re giving audiences in Kenya the chance to experience these stories for themselves — completely free of charge.
Today, we’re launching a free plan that allows people to enjoy Netflix ad-free on Android mobile phones in Kenya. When you sign-up, no payment information is required. All you have to do is enter your email, confirm you are 18 or over and create a password. Then you can sit back and watch many of Netflix’s most popular series and films, as well as enjoy our personalized recommendations, parental controls, and profiles (including kids).
If you’ve never watched Netflix before — and many people in Kenya haven’t — this is a great way to experience our service. And if you like what you see, it’s easy to upgrade to one of our paid plans so you can enjoy our full catalog on your TV or laptop as well.
The free plan will start rolling out in Kenya today over the next few weeks. We hope it’s a great match and that many of the people who try our free plan love Netflix so much that over time they upgrade to a full, paid subscription.