Netflix Brings on Miller Lite as Single Title Sponsor for Canadian Feature Doc 'Who Killed the Montreal Expos?'

Miller Lite has signed on as a single title sponsor in Canada for Netflix’s new documentary, Who Killed the Montreal Expos?. 

“With baseball playoffs in full swing, this documentary is arriving at the perfect moment to connect Miller Lite with deeply passionate fans,” says Christina Summers, Head of Ad Sales, Canada. “We knew that this would be an ideal opportunity for the brand to reach a targeted audience of engaged fans and we couldn’t be more thrilled to have them onboard.”

Miller Lite’s Single Title Sponsorship includes exclusive first-ad positioning, a custom six-second bumper and a non-skippable pre-roll. 

“Miller Lite has always stood for the love of the game and the fans who make it unforgettable. As we launch our limited-edition jersey celebrating baseball’s legacy in Canada, partnering with Netflix on Who Killed the Montreal Expos? is a natural fit. This is our tribute to the fans who never stopped believing... and to the moments that make baseball unforgettable. That’s Miller Time,” says Michelle Sowinski, Marketing Director at Molson Coors Beverage Company.

Netflix’s series and films continue to draw in viewers, sparking conversation and building fandom. With over 94M global monthly active users and Canadian ad-supported members spending an average of 40 hours per month on Netflix, brands have access to highly engaged audiences through a variety of ads formats including single title sponsorships, video ads and pause ads.

Don’t miss Who Killed the Montreal Expos?  releasing October 21, only on Netflix.