Mom Knows Best? now playing on Netflix

São Paulo, August 26, 2026 — Now playing on Netflix Mom Knows Best?, a new Brazilian reality show in an original format, hosted by Claudia Raia. The first four episodes premiering today put nine mothers and their children to the test in an experience packed with surprises and revelations as the mothers find out just how well they really know the children they raised.

While the children believe they’re taking part in a reality show set in student housing, complete with trials and challenges, their mothers are secretly watching everything unfold. In each round, the mothers place bets on how they think their children will behave, with the chance to win up to R$ 1 million. To take home the prize, they’ll have to prove they know their children better than anyone else.

Presented by Claudia Raia and produced by BOXFISH, in partnership with Farra, Mom Knows Best? blends humor, emotion and unexpected situations to explore one of the most universal relationships of all. Through hits, misses and high-stakes bets, the show offers plenty of relatable moments, laughs and reasons to root for the proud moms. Part 1 of Mom Knows Best?, with the first four episodes, is now playing on Netflix. Part 2, with the final three episodes, premieres September 2, only on Netflix. About Netflix  Netflix is one of the world’s leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. About BOXFISH BOXFISH is one of the leading independent production companies currently operating, with offices in Buenos Aires, Madrid, and São Paulo. Founded in 2018 by Diego Guebel, founder of Cuatro Cabezas, the production company behind formats such as CQC, BOXFISH combines experience, creativity, and an international outlook in the development and production of original projects, as well as format adaptations. With a strong presence in entertainment, the company works with some of the market’s leading broadcasters and platforms, including HBO, Netflix, TelevisaUnivision, TV Globo, RecordTV, Amazon Prime, GNT, Telefe, Antena 3 and TVE. Since its launch, BOXFISH has continued to grow, and stands out for its ability to develop distinctive projects with broad appeal and strong international potential. About Farra Farra is a Brazilian production company and format creator with a strong presence across streaming, television, branded entertainment, podcasts, film and social media. Founded by executive producer Gui Vieira and writers Gui Cintra and André Brandt — the duo behind original formats such as Mom Knows Best? — the company combines production expertise with the development of innovative content. Over the years, Farra has created, developed and produced projects for major industry players including Netflix, Globo, HBO, Amazon and Paramount. Press Kit Agência Ágora | netflix@agora.site