Entertainment25 January 2022
Today, we’re excited to launch Golden, Netflix’s new social media channel dedicated to celebrating the pan-Asian diaspora.
People around the world will be able to find and follow our new @NetflixGolden channels on Instagram and Twitter, which will celebrate Netflix’s pan-Asian talent both in front of and behind the camera. Fans can also expect new episodes from the social series “Spill the Boba Tea,” a collaboration with Wong Fu Productions, where co-founder will chat with your favorite Netflix stars at his while crafting unique boba tea drinks based on the stars’ lives. Our new episode, featuring Emily in Paris star , debuts Jan. 27 on our @NetflixGolden Instagram channel.
Golden joins Netflix’s other audience-focused and genre channels including , , , , and . Our name, Golden, was inspired by the phrase "Real gold will always shine" and that all Asian stories are golden, and if given the opportunity, they will shine.
As a first-generation Chinese-American growing up in the Midwest, I rarely saw individuals who looked like me in American media, but also felt disconnected from the stars I saw in the Chinese soap dramas my mom binged. For me, being a part of the diaspora means existing in between cultures — and often feeling like you don’t belong fully in either. With Golden, we want to give the Asian diaspora community a way to feel more connected to each other’s cultures and their own by celebrating Asian talent, storytelling and artistry on Netflix.