Innovation07 February 2019
Since we launched the Download feature in 2016, one thing has been clear -- members love downloading and enjoying Netflix on the go. Whether they are commuting, traveling or just in a place with pricey or spotty internet access, the download feature makes it possible for our members to take their stories with them wherever they go.
Today, we are excited to introduce Smart Downloads. Now, when you finish watching a downloaded episode, Smart Downloads will delete it, and then automatically download the next episode. You watch, we do the work.
We know how annoying it can be to go through all your apps and delete files you no longer need; we also understand that when it comes to Netflix, the faster you can get to the next episode you want to watch, the better. Whether it is smart downloading or viewing a mobile preview, we realize the best part of Netflix is connecting with the stories you will love in an easier and more fun way.
We also want to emphasize that giving consumers more control over their entertainment experience is at the heart of everything we do, and members can choose when they want to use Smart Downloads. There are more details on how to use the Smart Downloads feature here and we hope you enjoy it! Smart Downloads is initially available on Android, iOS and Windows 10 Netflix app.
-Cameron Johnson, Director of Product Innovation