Brands Step Into the Ring With Netflix for 'WWE Raw'

Netflix is bringing the action to partners like never before with the heart-pounding, jaw-dropping fun of WWE RAW. 

Kicking off March 10 live from Madison Square Garden, Netflix has teamed up with TurboTax for a first-of-its-kind RAW episode takeover, bringing their “Now This is Taxes” campaign into the electrifying world of WWE. 

The partnership featured a custom video starring WWE Superstars Rhea Ripley, Rey Mysterio and Bron Breakker who hit on the all-too-familiar frustrations of filing taxes – but delivered with WWE’s signature high-energy style. This is the first global custom campaign created by Netflix for a brand partner of WWE RAW, and includes custom promotional moments throughout the broadcast. Fans will be able to catch it until April 15 (Tax Day in the US) - making tax season (a little) more enjoyable.

Netflix has sold out its ad inventory for WWE RAW title sponsorships , partnering with multiple advertisers including presenting sponsor Snickers, as well as MinuteMaid, Cricket Wireless, and Wingstop, and others throughout the next few quarters. 

RAW has been a success week after week, consistently landing in Netflix’s Top 10 and averaging over 2 million views per episode. As it continues to thrill audiences, Netflix and its brand partners are making sure every moment – inside and outside the ring – packs a punch. 

WWE RAW airs live Mondays at 8pm ET/5pm PT on Netflix.