A great workplace combines exceptional colleagues and hard problems.

La Casa De Papel

Reed Hastings and Marc Randolph have an idea to rent DVDs by mail. They test the concept by mailing themselves a DVD. The DVD arrives intact, and the idea for Netflix is born.

1997

Netflix.com, the first DVD rental and sales site, is launched.

1998 Timeline-new

The Netflix subscription service debuts, offering members unlimited DVD rentals without due dates, late fees, or monthly rental limits.

1999

A personalized movie recommendation system is introduced, using members’ ratings on past titles to accurately predict future choices.

2000

Netflix makes its initial public offering (IPO), at a selling price of $1 a share under the NASDAQ ticker NFLX.

2002

Netflix is issued a patent by the US Patent & Trademark Office to cover its subscription rental services as membership surpasses 1 million.

2003

The Profiles feature launches, allowing members to create different lists for different users and/or different moods.

2005

2006

Streaming is introduced, allowing members to instantly watch series and films.

2007

Netflix partners with consumer electronics brands to allow streaming on Xbox 360, Blu-ray players and TV set-top boxes.

2008

After nearly three years and 40,000 submissions, the $1 million Netflix Prize is awarded to the team Bellkor's Pragmatic Chaos for improving the accuracy of recommendations by 10%. Streaming partnerships expand to internet connected TVs as membership surpasses 10 million. The Netflix Culture Deck is published.

2009

Netflix arrives in Canada and streaming launches on mobile devices. 

2010

Netflix launches in Latin America and the Caribbean. The first Netflix button appears on remote controls. Our first parental controls launch on streaming.

2011

Membership reaches 25 million members, and expands into the United Kingdom, Ireland and the Nordic Countries. Netflix launches Open Connect, a content delivery network (CDN), to provide the highest-quality streaming experience possible. A new and improved UI launches for smartphones, allowing for richer content browsing on devices. Netflix begins asking: “Are You Still Watching?” 

isp 2012

'House of Cards,' 'Hemlock Grove,' 'Arrested Development' and 'Orange Is the New Black' usher in the first slate of original series programming. 'House of Cards' goes on to win three Primetime Emmy awards — the first for a streaming service. The Profiles and 'My List' features debut on streaming. A more cinematic and visual homepage rolls out on TVs to make it easier for members to find something they’ll love. 

timeline-2013-new

Membership surpasses 50 million and extends to Austria, Belgium, France, Germany, Luxembourg and Switzerland. Netflix begins streaming in 4K Ultra HD.

timeline-2014-new

Netflix's first original feature film ('Beasts of No Nation') and first non-English original series ('Club de Cuervos') debut. Membership extends to Australia, Cuba, Italy, Japan, Spain and New Zealand. Audio descriptions for the visually impaired launch with 'Daredevil.'

2015

Netflix expands to 130 new countries, bringing the service to members in more than 190 countries and 21 languages around the world. The Download feature is added for offline and on-the-go viewing.

Company Timeline-2016

Membership hits 100 million members globally. Netflix wins its first Academy Award®, for 'The White Helmets.' The introduction of interactive storytelling and the Skip Intro button gives members more choices to tailor their viewing experience. Thumbs are also unveiled to help improve member recommendations. 

2017

Netflix is the most-nominated studio at the Emmys®, winning 23 for series including 'GLOW,' 'Godless' and 'Queer Eye.' PIN protection is rolled out as part of several parental control enhancements. Forward and back 10-second buttons and a “next episode” button debut, making it easier for members to customize how they watch series and films.

timeline-2018-new

Our first original animated film, 'Klaus,' debuts. New production hubs open in London, Madrid, New York and Toronto. A new ident is introduced, featuring the now-iconic “Tudum” sound. High-quality audio debuts, allowing viewers to capture more details and to have a more intense viewing experience. 

Klaus

Top 10 lists debut, allowing members to see what’s popular for the first time. Netflix is the most-nominated studio at the Academy Awards® and Emmys®. The Hardship Fund launches to aid creative community workers impacted by COVID-19, and two percent of our cash holdings move towards community impact investments.

top 10

Membership surpasses 200 million. Netflix announces plans to reach net-zero greenhouse gas emissions by the end of 2022. Netflix launches mobile games and Tudum, our official site made for and dedicated to fans. 

Games

Netflix Is a Joke: The Festival, our biggest live, in-person event, takes place for the first time in Los Angeles, spanning 11 days and 295 shows. A new lower-price, ad-supported plan launches in 12 countries.

Netflix Is a Joke: The Festival

Netflix begins live streaming with the Emmy®-nominated stand-up special 'Chris Rock: Selective Outrage.’ The company also produces its first stage play, 'Stranger Things: The First Shadow,' which opens on London's West End. 'My Netflix' launches as a dedicated space for recently viewed movies and TV shows, downloaded titles, trailers, reminders for upcoming titles, liked titles, 'Continue Watching,' the 'My List' section and more. 

Chris Rock: Selective Outrage

Netflix expands its live programming with the Screen Actors Guild Awards, The Roast of Tom Brady, two Christmas Day NFL games and the Jake Paul vs. Mike Tyson fight, which breaks the record for the most-streamed sporting event ever. Moments is introduced as a new mobile feature to let members easily save, relive, and share Netflix scenes. Membership surpasses 300 million. 

AB4 5822 rAjuornm

Netflix becomes the home to WWE. A new TV experience is introduced, boasting a simpler, easier and more intuitive design to help members find something great to watch.

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