Reed Hastings and Marc Randolph have an idea to rent DVDs by mail. They test the concept by mailing themselves a DVD. The DVD arrives intact, and the idea for Netflix is born.

1997

Netflix.com, the first DVD rental and sales site, is launched.

1998 Timeline-new

The Netflix subscription service debuts, offering members unlimited DVD rentals without due dates, late fees, or monthly rental limits.

1999

A personalized movie recommendation system is introduced, using members’ ratings on past titles to accurately predict future choices.

2000

Netflix makes its initial public offering (IPO), at a selling price of $1 a share under the NASDAQ ticker NFLX.

2002

Netflix is issued a patent by the US Patent & Trademark Office to cover its subscription rental services as membership surpasses 1 million.

2003

The Profiles feature launches, allowing members to create different lists for different users and/or different moods.

2005

2006

Streaming is introduced, allowing members to instantly watch series and films.

2007

Netflix partners with consumer electronics brands to allow streaming on Xbox 360, Blu-ray players and TV set-top boxes.

2008

After nearly three years and 40,000 submissions, the $1 million Netflix Prize is awarded to the team Bellkor's Pragmatic Chaos for improving the accuracy of recommendations by 10%. Streaming partnerships expand to internet connected TVs as membership surpasses 10 million. The Netflix Culture Deck is published.

2009

Netflix arrives in Canada and streaming launches on mobile devices. The first dedicated kids experience debuts on streaming.

2010

Netflix launches in Latin America and the Caribbean. The first Netflix button appears on remote controls. 

2011

Membership reaches 25 million members, and expands into the United Kingdom, Ireland and the Nordic Countries. Netflix ventures into stand-up specials with 'Bill Burr: You People Are All the Same.'



companytimeline-2012new

'House of Cards,' 'Hemlock Grove,' 'Arrested Development' and 'Orange Is the New Black' usher in the first slate of original series programming. 'House of Cards' goes on to win three Primetime Emmy awards - the first for an internet streaming service. The Profiles and My List features debut on streaming.

timeline-2013-new

Membership surpasses 50 million and extends to Austria, Belgium, France, Germany, Luxembourg and Switzerland. Netflix begins streaming in 4K Ultra HD.

timeline-2014-new

Netflix's first original feature film ('Beasts of No Nation'), first non-English original series ('Club de Cuervos') and first Asian original ('Terrace House') debut. Membership extends to Australia, Cuba, Italy, Japan, Spain and New Zealand. Audio descriptions for the visually impaired launch with 'Daredevil.'

2015

Netflix expands to 130 new countries, bringing the service to members in more than 190 countries and 21 languages around the world. The Download feature is added for offline and on-the-go viewing.

Company Timeline-2016

Membership hits 100 million members globally. Netflix wins its first Academy Award®, for 'The White Helmets.' The introduction of interactive storytelling and the Skip Intro button gives members more choices to tailor their viewing experience.

2017

Netflix is the most-nominated studio at the Emmys®, winning 23 for series including 'GLOW,' 'Godless' and 'Queer Eye.' PIN protection is rolled out as part of several parental control enhancements.

timeline-2018-new

Netflix wins four Academy Awards®, for 'ROMA' and 'Period. End of Sentence,' and  debuts its first original animated film with 'Klaus.' New production hubs open in London, Madrid, New York and Toronto. 'Bandersnatch' wins the first major Emmy® for an interactive title.

2019

Top 10 lists debut, allowing members to see what’s popular for the first time. Netflix is the most-nominated studio at the Academy Awards® and Emmys®. The Hardship Fund launches to aid creative community workers impacted by COVID-19, and two percent of our cash holdings move to financial institutions supporting Black communities.

top 10

Membership surpasses 200 million. Netflix releases its first-ever film and series diversity study, in conjunction with the USC Annenberg Inclusion Initiative, and announces plans to reach net-zero greenhouse gas emissions by the end of 2022. Netflix launches mobile games.

Games

Netflix Is a Joke: The Festival, our biggest live, in-person event takes place in Los Angeles, spanning 11 days and 295 shows. Netflix rolls out spatial audio to bring the cinematic experience to any device and adds Category Hubs for TV. A new lower-price ad-supported plan launches in November in 12 countries.

Netflix Is a Joke: The Festival

Netflix begins live streaming with the Emmy®-nominated stand-up special 'Chris Rock: Selective Outrage.’ The studio wins six Academy Awards®, including best animated feature for 'Guillermo del Toro's Pinocchio' and four for 'All Quiet on the Western Front' — the most wins for any Netflix film. The company also produces its first stage play, 'Stranger Things: The First Shadow,' which opens on London's West End.

Chris Rock: Selective Outrage

At Netflix, we have an amazing and unique employee culture. Find out first-hand what it’s really like to work here, and to learn more about our company values. 

Our Culture

At Netflix, we have an amazing and unique employee culture. Find out first-hand what it’s really like to work here, and to learn more about our company values.

Our Sustainability Progress: Three Years In

Sharing Our 2023 ESG Report

Sharing Our Latest Culture Memo

Britain’s Quarter of a Billion Pound ‘Bridgerton’ Boost

Coming Soon to Netflix Games

Greg Peters Keynote: Deloitte and Enders Analysis Media & Telecoms 2024 and Beyond Conference

What We Watched the Second Half of 2023

Bela Bajaria, Netflix's Chief Content Officer

Shonda Rhimes, 'Bridgerton' Executive Producer

Amy Reinhard, Netflix's President of Advertising

Jamie Foxx and Cameron Diaz From 'Back in Action'

Marian Lee, Netflix's Chief Marketing Officer, and 'Receiver' Star George Kittle

Mindy Kaling and Kate Hudson, Executive Producer and Star of 'Running Point'

Peter Naylor, Netflix's Vice President of Advertising Sales

Netflix Upfront 2024: The Year of Growth and Momentum

Netflix Celebrates ‘3 Body Problem’ As “You Are Bugs” Stunt Grips Fans Worldwide

‘Avatar: The Last Airbender’ Renewed for Two More Seasons as Social Fandom Heats Up

Get Ready for What’s Next: Netflix Unveils 2024 Series, Films and Games

Netflix to Become New Home of WWE 'Raw' Beginning 2025

Netflix Wins 22 Emmy® Awards as Ali Wong Makes History

'Rebel Moon’ drone show outside Sphere in Las Vegas.

‘Rebel Moon’ Soars to #1 Worldwide, Exciting Fans with Immersive Trailer Experience, Moon Takeovers and Special Screenings

Imelda Staunton, Olivia Colman and Claire Foy in 'The Crown.'

'The Crown': Behind The Streams

What’s Next for Netflix Games

What We Watched: A Netflix Engagement Report

Trent Dalton behind the scenes of 'Boy Swallows Universe.'

A photo from 'Surviving Summer' Season 2.

Start of production of the upcoming drama 'Desert King.'

The cast of Netflix's 'Heartbreak High' reboot.

Filming of 'Desert King' in the Northern Territory.

Delta Goodrem is a sea plane pilot in 'Love is in the Air.'

Netflix Surpasses $1 Billion Investment in Aussie Storytelling

One Year Into Netflix Ads

Our final envelopes for September included some of our favorite artwork from over the years.

Thanks for Watching 

Celebrating 10 Years of Netflix Profiles

A Decade of Netflix Series

NETFLIX 3D Streams Pillars 001 5mb (2)

netflix-home hero-optimized-1200

Read about our commitment to the environment and how we’re raising awareness through our films and series


The Boy Who Harnessed the Wind

A More Sustainable Future 

They make us feel more emotion, see new perspectives,<br> and bring us closer to each other.

Forty years after his unforgettable first case in Beverly Hills, Detroit cop Axel Foley returns to do what he does best: solve crimes and cause chaos.

Beverly Hills Cop: Axel F

The eight close-knit siblings of the Bridgerton family look for love and happiness in London high society. Inspired by Julia Quinn's bestselling novels.

Season 3-Box Art

A brilliant counterterrorism analyst with a deep distrust of AI discovers it might be her only hope when a mission to capture a renegade robot goes awry.

Atlas-Box Art

Across continents and decades, five brilliant friends make earth-shattering discoveries as the laws of science unravel and an existential threat emerges.

3 Body Problem-Box Art

A young woman's marriage to a charming prince turns into a fierce fight for survival when she's offered up as a sacrifice to a fire-breathing dragon.

Damsel-Box Art

A young boy known as the Avatar must master the four elemental powers to save a world at war — and fight a ruthless enemy bent on stopping him.

Avatar The Last Airbender

Inspired by real events, this fictional dramatization shows Griselda Blanco's journey from Medellín to becoming "the Godmother" of Miami's drug empire.

Griselda-Box Art

Inspired by real events, this fictional dramatization tells the story of Queen Elizabeth II and the political and personal events that shaped her reign.

The Crown-Box Art

Inspired by the adventures of Arsène Lupin, gentleman thief Assane Diop sets out to avenge his father for an injustice inflicted by a wealthy family.

Lupin

With his straw hat and ragtag crew, young pirate Monkey D. Luffy goes on an epic voyage for treasure in this live-action adaptation of the popular manga.

ONE PIECE-Box Art-1e947ed0-2a07-11ee-b238-0ad96d1176cf

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A More Sustainable Future

New on Netflix

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Stories move us.They make us feel more emotion, see new perspectives, and bring us closer to each other.

Featured News

A More Sustainable Future

New on Netflix

Our Culture

Investor Relations

Careers

Watch Now

Stories move us.They make us feel more emotion, see new perspectives,
and bring us closer to each other.