Unternehmen15. September 2021
Berlin, September 15, 2021 - In the presence of Netflix founder and co-CEO Reed Hastings, Netflix today officially opened its new office for Germany, Austria and Switzerland (the so-called DACH region) in the heart of Berlin. This new location highlights Netflix's global commitment to original and local content, as well as to the German-speaking creative scene. Netflix is supporting the tremendous growth potential in the DACH region with an investment of €500 million for titles from Germany, Austria and Switzerland from 2021 to 2023. The DACH region now has almost 11 million paying members.
"I am delighted that we are opening our new DACH office here in Berlin today. German-language content is seen all over the world, which is why Germany, Austria and Switzerland is one of the most important regions for us globally. Between 2018 and 2020, we released more than 40 in-house productions from the DACH region and we will double our investment in German-language content over the next three years: starting now, we plan to spend more than 500 million euros on 80 local series, movies and shows by 2023," said Reed Hastings, founder and co-CEO of Netflix.
2,500 square meters, a screening room, a roof terrace and numerous meeting rooms named after major titles from the DACH region such as Dark, How to Sell Drugs Online (Fast), Freud or Unorthodox - with its office in Berlin at Warschauer Platz, Netflix underlines its ambitions as a long-term partner and supporter of film locations in Germany, Austria and Switzerland.
Innovations and entertainment "Made in DACH”
After the official welcome, Netflix moderator Hadnet Tesfai interviewed Reed Hastings to industry and media representatives. She then brought together long-time DACH production partners of Netflix in two panels on series and film. The panelists around Edward Berger (Nothing New in the West), Katharina Eyssen (Time of Secrets, The Empress), Jantje Friese (Dark, 1899), Matthias Murmann (How To Sell Drugs Online (Fast), Shiny_Flakes: The Teenage Drug Lord, Cable Cash (working title), Buba), Nina Maag (Mondsilberlicht), Matthias Schweighöfer (Army of the Dead, Army of Thieves, The Swimmers), Christian Schwochow (Munich - In the Face of War), Peter Thorwarth (Blood Red Sky), Anna Winger (Unorthodox, Transatlantic (working title) and Oliver Ziegenbalg (The Billion Dollar Code) emphasized how important it is to drive innovation in filmmaking.
The newly established studio for virtual productions in Babelsberg - also called "Volume" - plays a special role in this. It is currently already being used for the mystery series 1899 by Dark creators Jantje Friese and Baran bo Odar. With the help of this state of the art technology, virtual sets and locations are projected behind the actors and actresses in such a way that they feel as if they are in the midst of the original locations. The volume is owned by Dark Bay and was created by production company Dark Ways and Studio Babelsberg with the support of Netflix.
"We are thrilled with the Dark Bay LED volume at Studio Babelsberg! It is state of the art and we are happy that our virtual production team in Los Angeles was able to support the conception of the volume in Babelsberg financially and with know-how. The cooperation model enables all filmmakers in the DACH region to use this new technology in the future," said Eva van Leeuwen, Manager German Language Series Netflix.
There was also agreement to continue telling fresh, authentic and multilingual stories across genre and cultural boundaries with great experimentation for Netflix's more than 209 million members around the world. Panelists stressed the importance of nurturing young and diverse talent from the region - both in front of and behind the camera.
"We're looking forward to the new opportunities that our new Berlin office will bring to creatives and the industry as a whole. And we are all excited about the new and previously untold stories that will be created in this region," said Sasha Buehler, Director International Original Film. "At the same time, we want to continue to build on the trusting relationships we have with our German-speaking creatives, producers, talent and other partners like TV stations."
Growing Netflix team: Berlin office becomes central contact point for the local creative industry
The Berlin office is the fifth Netflix office in Europe, in addition to locations in Amsterdam, London, Madrid and Paris. There are currently 80 employees working for Netflix DACH in the areas of film, series, non-fiction, shows, partnerships, PR, marketing, etc. And it will be home to more new hires: Katja Hofem will start as Vice President Series DACH at Netflix on November 1. The experienced media manager was most recently responsible for the launch of the streaming service Joyn in Germany as Managing Director. Inga Leschek joins the team on October 18 as Director, Unscripted & Docs for Netflix DACH, CEE & Russia and was most recently Managing Director of RTL Studios GmbH for over eight years and of 99 Pro Media since 2020. In addition, Joe Pawlas will start as Vice President Marketing DACH at Netflix on September 20. The marketing and communications specialist was previously CEO at Antenne Deutschland and before that headed marketing for the Warner Bros. Entertainment Group's cinema, home entertainment and games divisions in Germany, Austria and Switzerland.
Netflix is the largest streaming entertainment service in the world, with over 209 million paying members in over 190 countries, providing access to a wide selection of diverse series, documentaries and feature films in numerous languages. Members can stream the content anytime, anywhere, and with almost any Internet-enabled device, without making any long-term commitments. Playback of the selected titles can be started, paused, and continued at any time without commercial interruptions.